They say that a person who doesn't learn new things isn't growing at all. And I believe that a person who doesn't grow is in the verge of decay and eventual death.
It is no secret that the brightest and most powerful individuals in the world are avid readers.
Take for example my childhood idol, My Uncle-Bill Gates (in my wildest dreams). Bill gates never sleeps without reading at least 1 hour about something that will enrich him.
Reading information that will increase your knowledge about your business or career will make you more valuable to colleagues, customers or clients. Among wealthy people, 88 percent read 30 minutes or more every day. Just as important, they make good use of their reading time:
▲ 63 percent listen to audiobooks during their commute.
▲ 79 percent read educational career-related material.
▲ 55 percent read for personal development.
▲ 58 percent read biographies of successful people.
▲ 94 percent read current events.
▲ 51 percent read about history.
▲ 11 percent—only 11 percent—read purely for entertainment purposes.
The reason successful people read is to improve themselves. This separates them from the competition. By increasing their knowledge, they are able to see more opportunities, which translate into more money. Comparatively speaking, only one in 50 of those struggling financially engages in this daily self-improvement reading, and as a result the poor don’t grow professionally and are among the first to be fired or downsized.
With all these overwhelming statistics, who among you here is still not convinced in the need to learn?
So now everyone is with me that there is a need to learn and read. The next question is what should we read?
But before I give you some of the books that have greatly influenced me, let me ask you first, where do you get the books that you would like to read?
- buy national or powerbooks
- electronic (kindle or audible)
But my most favorite of all is Audible (www.audible.com)
And as promised, Below are some of my favorite books:
1. The greatest salesman in the world by Og Mandino
2. How to win friends and influence other people by Dale Carnegie
3. Purpose driven life by Rick Warren
4. Sell or be sold by Grant Cardone
5. Mastery by Robert Greene
These books that I have given you are some of the books that have greatly influenced me.
But I believe to be successful in continuous learning you should have a yearly learning curriculum.
What is a yearly learning curriculum? You know being a new financial advisor, I just read any book I feel is good. But this has led me to learning things that are not necessary helpful to me or wrong learnings because they come from inexperienced authors who merely write for money.
But this changed when I stumbled upon a book that told me that we should read a book just like we are eating fish. Read the book but be sure to remove the bones or the useless material from the book. Or else matitinik ka.
But for me, I would rather eat a boneless bangus. Hehe
What do I mean with this?
You should have a yearly learning curriculum. How do you create this?
First step is to identify your strengths, weaknesses, opportunities and threats.
Second step is to identify which books or materials can help you identify how you can further maximize ur strengths, reduce your weaknesses, maximize opportunities and reduce or prepare for threats.
Third is of course to purchase and read the book.
Now that you have your curriculum and that you now have the right book--- things will be much better. But more often this doesn't translate to income. Why?
Mainly of two reasons:
First is, we read for a few days and usually we get bored then we get tired and then we stop.
Second reason is the reverse. We just keep on reading and either of two things happen: the things we read do not necessarily contribute to our income in which case we need to have our yearly learning curriculum. The second is we keep on learning but the learnings just go to our brains but never goes to our heart. This happens when we just learn and never implement what we learn.
To do this, I usually have a notes notebook on my side every time I read. When a useful information crosses my mind during my reading, I write those in my notebook.
By doing this, I get to review what I learned and implement this in my work, family and my life.
Learning is indeed one of the best gifts in our lives. I was probably just very lucky when during my college days I worked as a student assistant in one of the largest libraries in ASIA.
There was one book that I was able to read in college which has then changed my life. It was The Psychology of Success by Brian Tracy.
This further sparked my interest in reading other motivational books by Zig Ziglar, Tom Hopkins and Dale Carnegie.
Let me leave with this last point. One book can literally change your life just like it did to me.
Just one book... The question is... What book will it be?
Ladies and gentlemen... i invite you all to start reading each and everyday. Start it tonight. And maybe you will be able to meet that one book... That one book that will literally change your life.
(Speech Given by Mark Joseph Fernandez, CPA, RFC last Jan 5, 2015 to talk about the value of continuous education.)
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