Technology has allowed us to do things much easier. Several industries such as the manufacturing industry has started developing artificial intelligence or A.I. The financial industry outside the Philippines has also seen the rise of robo financial advisors.
One of FinancePH’s core values has always been to create innovative ways of doing our business to make us stand out from the crowd. Thus, we are proud to announce the Philippine’s first Robo Financial Advisor – Matrix.
In the past we have had Macoi, our financial advisor mascot helping us out provide financial advise to our clients and followers in the internet. He represents the human financial advisors of FinancePH. But, times have changed and Macoi needs to have a sidekick to help him provide the best possible service to our clients and so the need to create a Matrix.
Contrary to popular belief, we believe that Robo Financial Advisors will not remove the need for human financial advisors. Our belief in FinancePH is that financial advising is not just a science but also an art. The science side allows us to create the best possible advise to our clients allowing them to earn from their investments and benefit from our services.
The art side is the human side of financial advising which allows us to determine the real goals and aspirations of our clients – something that a human financial advisor can perform excellently. Imagine yourself buying a car – would you want a robot to assist you purchase that car or would you want a real human being to help you assist the purchase. The human touch makes the experience worth the purchase.
We have initially launched Matrix this week as a tool to help our financial advisors provide quality financial advise to our clients. Based on my personal years of experience in the financial services industry, one of a client’s greatest frustrations is that the financial advisor after asking the client to invest, fails to provide ongoing financial advise. Thus, most investors do not get to maximize the income potential of their investment funds.
Over the next few days, we will slowly roll out Matrix to be available for us to our clients and not just to our financial advisors. Though Matrix can perform tasks independently without the need for human intervention, there are still tasks that need human intervention. We believe that some tasks should still be done by humans and should never be done by robo financial advisors. Still, having Matrix in our roster will greatly reduce the need for our financial advisors to perform tasks that can be delegated to our Robo Financial Advisor. In effect, our advisors will not be overwhelmed by the volume of tasks being done in a given day and thus be able to focus more on creating a 'wow' experience to our clients.
Matrix will also allow us to create ways to do financial needs analysis and relay information that would allow us to provide customized financial solutions to our clients. We expect that with the introduction of Robo Financial Advisors, more clients will earn from their investments while at the same time the speed at which we process client transactions will greatly be improve. Financial advisors will also be able to focus more on meeting and servicing client needs by greatly reducing time spent in administrative matters.
We believe that Robo Financial Advisors will still be unable to replace human financial advisors. Our position in FinancePH is that Robo Financial Advisors should be used to allow the human financial advisor to perform faster and much better service to our clients by delegating certain tasks to the Robo Financial Advisor. Much like Batman has a Robin, every financial advisor can always benefit from a good sidekick. Thus, Macoi will have a sidekick which is a Robo Financial Advisor (and the first in the Philippines) in the name of MATRIX.
Our clients will surely benefit from this new technology. Stay tuned!
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